It may come as a surprise to some that Barcelona is one of the world capitals of flamenco. However, some of the most celebrated names in this artistic movement lived and live in Barcelona and, many of them, were born in this province. As such, it makes perfect sense that one of the most prestigious flamenco festivals is held each year in Barcelona. Each year, the festival adopts a new image.
For 2018, we were given the brief of emphasize the fact that the festival was 25 years old. To convey this purpose, the “F” is used as an abstraction of Flamenco repeated 25 times. This is the basis of a graphic system where each adaptation is a different vision of the city.
As in previous editions, the use of whites and blacks as the festival's corporate palette is consolidated.